Make It Believable
Job Postings should be believable and complete if they want to attract the top talent. Most executive job seekers are interested in job postings that contain detailed job descriptions and job requirements. Many want to see salary and information about the company. Others want to know job location. Most job boards claim that a well-written job posting can achieve many more qualified applications than a poorly written job posting. Fortunately many job boards offer FAQ's and job posting guidelines to help contractors get the most from their job posting. Some provide statistical analysis of individual job postings. These statistics often show the number of job seeker views and applications submitted to each job posting. Contractors can use statistics to evaluate their results and modify the job posting accordingly. The more details provided in a job posting the more credible the job and the better the fit. Therefore, more job seekers will respond. Contractors should be specific about the scope and type of work, the hours, the job goals, the salary and the location. They should also make sure all fields are appropriately filled in completely. Some boards allow for job postings to be previewed prior to going live helping contractors see the completed job posting the way job seekers will see it. Many job boards allow for real time editing during the advertisements flight.
Manage Style
Unlike classified print ads, online job postings usually allow for pages of copy. Headhunter.net allows for three thousand characters in the Job Description and three thousand characters in the Job Requirements fields - or about two typewritten pages. Contractors should write clearly and present text in an organized, logical manner. Job postings should read like a composition and not a print classified ad. Sentences can be short but they should always be complete sentences containing correct spelling, punctuation, and grammar. The copy should include natural paragraphs, with line breaks, so that the job seeker can find relevant information quickly and easily. Writing in all Caps, using excessive exclamation points, or adding acronyms and abbreviations will reduce the credibility of the job posting and potentially result in job deletion by the hosting job board. Acronyms and abbreviations should also be spelled out since job seekers usually search by complete words.
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